CDC Selects DB to Support Pandemic Influenza Communications Effort

August 2007

DB Consulting Group, Inc. has been awarded a $5.1M contract to assist the Centers for Disease Control and Prevention’s (CDC), National Center for Health Marketing (NCHM) in developing pandemic risk communication messages and materials for the general public. DB also will assist in developing marketing and communication plans for audience segments including vulnerable populations. Specific tasks include:

Conduct environmental scan and literature reviews to assess existing messages and materials pertaining to pandemic influenza communication.
Develop marketing and communication plans for audience segments related to pan flu.
Identify and profile audience segments (including vulnerable populations) and submit a plan for developing and testing message concepts and materials
Draft concepts for audience segments related to communication plan for health protection related to pandemic influenza
Draft health protection messages based on scientific information
Develop a plan for testing concepts and messages with identified audience segments
Test messages and proposed materials with identified audience segments
Conduct analysis of testing results
Submit a topline report on message/concept testing groups
Develop final messages and materials based on testing outcomes.
Develop and oversee evaluation for all pandemic influenza risk communication

DB will provide 14 Consultants to NCHM for this effort and will partner with Bearing Point, Inc. and Eagle Group International.

Bearing Point is a leading provider of professional services to governments and commercial clients in more than 60 countries in every region of the globe. BearingPoint’s Social Marketing and Applied Research Team (SMART) brings extensive experience in health care research and consulting services to state and federal government health care programs, health care foundations, managed care organizations, and health care provider organizations. Eagle Group International (Eagle Group) is a technical services contractor operating primarily for the US Military since 1995.

NCHM provides national leadership in health marketing science and in its application to impact public health and is the lead federal agency for Pan Flu communications preparedness.

For more information, please contact us at (301) 589-4020 or email info@dbconsultinggroup.com

Click here to return to the homepage.




	August 2007 CDC Selects DB to Support Pandemic Influenza Communications Effort DB Consulting Group, Inc. has been awarded a $5.1M contract to assist the Centers for Disease Control and Prevention’s (CDC), National Center for Health Marketing (NCHM) in developing pandemic risk communication messages and materials for the general public. DB also will assist in developing marketing and communication plans for audience segments including vulnerable populations. Specific tasks include: Conduct environmental scan and literature reviews to assess existing messages and materials pertaining to pandemic influenza communication. Develop marketing and communication plans for audience segments related to pan flu. Identify and profile audience segments (including vulnerable populations) and submit a plan for developing and testing message concepts and materials Draft concepts for audience segments related to communication plan for health protection related to pandemic influenza Draft health protection messages based on scientific information Develop a plan for testing concepts and messages with identified audience segments Test messages and proposed materials with identified audience segments Conduct analysis of testing results Submit a topline report on message/concept testing groups Develop final messages and materials based on testing outcomes. Develop and oversee evaluation for all pandemic influenza risk communication DB will provide 14 Consultants to NCHM for this effort and will partner with Bearing Point, Inc. and Eagle Group International. Bearing Point is a leading provider of professional services to governments and commercial clients in more than 60 countries in every region of the globe. BearingPoint’s Social Marketing and Applied Research Team (SMART) brings extensive experience in health care research and consulting services to state and federal government health care programs, health care foundations, managed care organizations, and health care provider organizations. Eagle Group International (Eagle Group) is a technical services contractor operating primarily for the US Military since 1995. NCHM provides national leadership in health marketing science and in its application to impact public health and is the lead federal agency for Pan Flu communications preparedness. For more information, please contact us at (301) 589-4020 or email info@dbconsultinggroup.com Click here to return to the homepage.	Corporate Headquarters 8403 Colesville Road 10th Floor Silver Spring, MD 20910 Phone: (301) 589-4020 Fax: (301) 589-4122 Click here for more locations Email info@dbconsultinggroup.com Career Center Click here to see current jobs available.

	2008 copyright by DB Consulting Group, Inc.