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Health Communications & Social Marketing

Health Communications and Social Marketing:
Where Science and Art Meet

DB’s multi-disciplinary health communications and social marketing team is unique in its ability to plan and implement health information and social marketing campaigns for the public and health professionals. Along with subject-matter expertise required to fully understand all angles of a health issue, our team possesses the skills needed to effectively craft and disseminate audience-appropriate messages and materials.

Spreading the Word
Creating health information products requires much more than pairing eloquent words with attractive images. To be effective, health information products must be accurate, culturally sensitive, and audience-appropriate.

DB crafts messages and creates on-target materials that enlighten, educate, and motivate both public and professional audiences. And we offer extensive experience engaging and connecting with diverse minority populations. Our ability to infuse subject-matter expertise into health and social marketing initiatives is evident in the high-impact products we develop. These include:

  • Print materials, such as white papers, reports, reference guides, brochures/pamphlets, newsletters, advertisements, and posters
  • Broadcast materials, such as radio and television ads and videos
  • Electronic materials, such as websites, interactive media, e-mail blasts, and online banners
  • New media products, such as webcasts, podcasts, webinars, and social networks
  • Educational materials, such as learning manuals and fact sheets
  • Beyond Materials Development
    DB’s communications expertise goes beyond message and materials development. We plan and implement effective promotional, marketing, outreach, and educational campaigns for a variety of audiences. This experience, along with our mastery of communications, enables us to recommend appropriate channels to connect clients with their constituents. From building and maintaining media relations, to spreading the word to the masses, to reaching defined audiences through social media, DB understands what it takes to make sure the right message gets to the right people.

    Strengthening the Health Community
    DB works closely with clients to plan meetings and develop curricula for online and on-site training. These educational programs are aimed at increasing the skills and knowledge base of health professionals, researchers, policymakers, and funders. Along with our highly regarded curriculum designers and trainers, we have an experienced conference and meeting management team. These certified meeting professionals have the ability to handle the logistics for small training sessions and the agility to plan and manage conferences attended by thousands. DB flawlessly executes every stage of an event. We develop conference materials and speaker presentations; coordinate webcasts, podcasts, webinars, and video conferences; select speakers; develop online registration systems; coordinate travel arrangements; conduct event evaluations; and produce and distribute proceedings.

    Some of Our Award-Winning Work
    Several of DB’s health communications products have been recognized for their exceptional quality. Recent awards include:

  • 2010 Gold National Institutes of Health Plain Language/Clear Communications Award for work on the website.
  • 2009 Gold MarCom Award for “Your Life, Your Future: An Introduction to Wraparound.” The pamphlet was produced for the Substance Abuse and Mental Health Services Administration (SAMHSA) within its Center for Mental Health Services (CMHS) Child, Adolescent and Family Branch.
  • 2009 Gold Hermes Award for “Clearing the Air.” The handbook was created for the U.S. Department of Health and Human Services (HHS), National Institutes of Health’s (NIH’s) National Cancer Institute (NCI).

  • Program planning and development
    Research and policy studies
    Health informatics